How to detect the content gaps that you are missing in your ecommerce

Speed up the process of detecting the most searched queries and keywords around your products with Content Gaps, a feature that will allow you to know what you cover and what you don’t at all times. This way, you will have a global vision of your strategy and you will be able to prioritise the top keywords you are missing in your content tasks.

How to detect your content gaps to fill in 3 steps

Use case 📝

An e-commerce of DIY, furniture and decoration wants to monitor the demand for outdoor products and user queries throughout the year to solve them in its content strategy and ensure long-term traffic. To do this, they need to know which keywords they already cover and find out which ones they don’t in order to generate new content.

Step 1. Add your topics or general keywords in your dashboard

In order for Keytrends to find interesting keywords for your project, you first have to enter general topics or keywords that are related to your product and your sector.

To do this go to the Trends Opportunities Panel, and in “Add Topics”, you can enter a list of topics or keywords that you know and that are often more specific (products or subcategories).

The other option is to add entities, where you would then enter a very general topic for Keytrends to find related keywords globally (e.g. “garden”, “DIY”).

And why in the Opportunities panel? Because we will detect the most searched top keywords and that their growth is maintained over time so that you can use them in the most evergreen content of your ecommerce. In this panel we will detect keywords from 3 very important time periods for your online shop:

Why are these 3 evergreen periods of interest to us?

📖 Learn more from Trends Opportunities on how to find non-real-time content opportunities.

Step 2. Visualise your evergreen strategy and content gaps

To find out all the keywords and potential content ideas related to your topics you can go to the Trends Opportunities list and see them all. There you can move through the period tabs to see which queries have grown the most.

But Content Gaps is a good shortcut to visualise your evergreen strategy and quickly detect what you are not covering in order to prioritise it in your content tasks.

→ Your strategy in the form of clusters: for each of your topics, you will see the detected keywords.
→ Monthly and yearly volume evolution data next to each content idea.
→ If you have created content for a keyword, you will see the URL below it.
→ The keywords not covered will be highlighted in orange colour.

Once you have detected the keywords you are interested in covering, you can directly access to create a brief, a complete content or optimise the content you have already published with the action buttons.

💡 Use the Content Gaps keywords to:

⧫ Create fixed or evergreen content because its popularity is expected to be sustained over time (many may have some seasonality, so we show you the graph of the evolution of the volume month by month).

⧫ Optimise an existing information architecture or create a new one.

Step 3. Check the seasonality of your topics to target your strategy

To further direct your strategy towards meeting business objectives and to talk about what users are looking for when they are most interested and when you can attract the most traffic, you can confirm the seasonality of each topic before choosing which keyword to cover (you can also do this once you have chosen it if you are going to draw up a calendar for several months).

This is the annual seasonality calendar or topic heat map, where you can see how your topics behaved last year, and detect the months with the highest demand thanks to the colour gradient we apply to them.

📖 Learn more about how to check the seasonality of your topics

EXTRA. Expand your quota of topics or trends to be monitored

Depending on the maximum quota of your plan you may need to set up more themes. If a higher plan gives you more than you will use, tell us how many extra trends you need and you will only pay for this.

To do this go to Upgrade and click on Pay as you go or send us an email to hello@keytrends.ai.

You can also access directly from here ⬇️

Want to see what a trend-based strategy looks like and its results? Read the success story of Farmatop, an e-commerce that gained +600% online visibility.

Frequently asked questions about Content Gaps

If your question does not appear, you can leave it in comments so that we can solve it for you and include it in this list (you can also write to us). Thank you!

➖ Which volume or interest indicator is best to guide me when choosing a keyword to cover?

Although the 3 data we show give you different ideas of the demand for a keyword, the weighting is done in the interest bar. Here you see the average demand for the keyword over the past year.

With the bar chart, on the other hand, you can see the evolution of the volume month by month and get an idea of whether it has a certain seasonality. The total volume figure is only an indication of whether a lot or little is searched for over the year (this is the Adwords figure). In reality, you can make an assessment using all 3 😉

➖ How can I know if I have created only one piece of content or several pieces of content for a keyword?

When you have covered a keyword you will see the URL with the best traffic and positioning indicators, but if you click on the “Pacman” icon, a window will open with all the URLs that share that keyword listed. This way you can also keep an eye on the SEO indicators to see if cannibalisation is occurring.

➖ To see the queries related to each keyword, what options do I have?

You can click on the Trends icon to see them in Google Trends, or you can do an entities & keyword research in Keytrends to obtain them from different data sources. In any case, when you enter to generate a brief or a content you can also explore them with the Copilot integrated in the Content Wizard.

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