PromoFarma: Multiplies x5 its Content Creation Capacity
with KeyTrends

Exponential growth in visibility and trend detection
through resource optimization and a boost in Google Discover

Promofarma is one of the largest e-commerce platforms in Spain dedicated to health and wellness, with a wide catalog of pharmacy, cosmetic, and wellness products. Since its launch, Promofarma has become a benchmark for those seeking a reliable online shopping experience in the health sector, facilitating access to high-quality products.

PromoFarma’s Challenge 

With constant growth in the number of references and a rapidly evolving market, Promofarma faced significant challenges in optimizing and creating content. The need to identify weekly trends and adapt content to seasonality presented a considerable challenge. With a clear strategy and the help of data and tools like KeyTrends, they achieved advancements such as increased visibility in Discover without needing to implement a strategy specifically aimed at this goal.

Additionally, the continuous updating of their digital content has been essential to ensure their online visibility and their ability to compete effectively in the dynamic health and wellness market. Thanks to this collaboration, Promofarma has consolidated its position in the sector, standing out for its ability to adapt and respond to market demands.

Trend Detection in the Health and Wellness Sector 

For PromoFarma, staying at the forefront of trends was essential in such a dynamic market as health and wellness. This involved identifying emerging and recurring trends across all their product categories. Real-time and long-term trend detection was fundamental, as it allowed them to understand new demands and user behaviors.

Thanks to this information, PromoFarma was able to adjust its content and product offerings to meet changing market expectations, ensuring that users always found what they were looking for. Publishing content that the market demands at the right moment is an advantage offered by KeyTrends, and Promofarma has leveraged it very well.

Scalability in Content Creation 

In addition to identifying trends, PromoFarma needed a scalable strategy for content creation to keep their catalog updated based on market demand. This allowed them to respond quickly to their users’ needs and offer fresh and relevant content, even with the constant flow of new products and categories. By scaling content creation, PromoFarma optimized its internal resources and ensured that every product launch was accompanied by strategic content, maximizing its visibility and attracting new customers.

The KeyTrends Solution 

KeyTrends implemented a comprehensive solution for Promofarma using various functionalities of the platform. This allowed Promofarma to enhance its SEO strategy and improve the user experience.

Key Functionalities

Content Gaps Detection 

Thanks to the content gaps and opportunities provided by KeyTrends, PromoFarma was able to identify and prioritize uncovered keywords, aligning with users’ top searches and demands. This allowed the brand to detect relevant topics and search terms for its audience that were not yet addressed in their website architecture, maximizing visibility in the digital environment. KeyTrends’ Content Gaps function was essential for PromoFarma to identify evergreen, strategic content opportunities and create new resources that attracted users.

Real-Time Trend Analysis 

KeyTrends’ ability to monitor trends in real-time was a key pillar of PromoFarma’s strategy. Through constant monitoring, PromoFarma managed to detect emerging user demands in both the short and long term. This allowed the company to adjust its content quickly to stay in sync with new market needs and expectations, ensuring that users always found relevant and updated information.

Seasonality Calendar 

PromoFarma greatly benefited from KeyTrends’ seasonality calendar, which visualizes demand peaks at different times of the year. This gave them the ability to adapt their content strategy to the most relevant weeks in their sector, optimizing their presence in both organic search and social media. By using this calendar, PromoFarma was able to focus on publishing content that coincided with key moments for users, increasing its visibility and effectiveness.

Optimization of Existing Content 

Optimizing old content was another aspect where KeyTrends provided a significant advantage. By using KeyTrends’ Data Hub & Opportunities function alongside the content assistant, PromoFarma updated its published content to include SEO entities and improve its ranking on Google. This enhancement allowed existing content to achieve better classifications, helping Promofarma maintain its relevance and gain more traffic on its older pages.

Results of KeyTrends Implementation in PromoFarma 

Thanks to this collaboration, PromoFarma experienced significant growth in several key business areas, including Google Discover:

1️⃣ Optimization of internal resources, allowing their team to focus on other strategic areas.

2️⃣ 10x increase in trend detection, facilitating a better understanding of market needs in real time.

3️⃣ 5x increase in content creation, keeping their catalog up to date and expanding their SEO reach.

4️⃣ 25x increase in Discover visibility, ensuring that more users discovered their content at the most relevant moments.

With KeyTrends, PromoFarma successfully optimized its resources and achieved exponential growth, improving both its visibility and positioning in the competitive online health and wellness sector.

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