We are Keytrends 🤘

A multidisciplinary team with ideal values to create a great company and a great product. We work 90% remotely from different parts of Spain, Europe and the world.

Our varied specialisations and work experience make us a very versatile team, but it is our good vibes and the great working environment that makes working at Keytrends something different.

We are united by our passion for the digital world and we have a mission: that all online shops create a winning content strategy to sell more.


Keytrends co-founders

Each had the background and skills needed to create a new project, so it was a match when they met.

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Álvaro Reguera


Álvaro has extensive experience working previously for two Venture Capital funds and that allows us to understand the startup world, investors and sell better. This is the 3rd startup in which he participates.

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Daniel Pinillos


He started doing SEO when Google was in beta. SEO UX expert, he is responsible for our SaaS and online marketing at KeyTrends. He is the 5th startup in which he participates.

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José Domingo García Torrejón


Full-Stack developer specialised in automation, development and integration with any API. With more than ten years of experience in the world of software development, José Domingo is the real builder of the team.

The crew on board

Rowing remotely since 2021 ☕💻

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Michal Ružička

Backend Developer

Backend developer with 4 years of experience in Cloud solutions and API development and integration, Keytrends would not work the same without his code

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Manuel Martín

Head of Data & AI

He started out as an SEO and Developer but has moved into Data Science. A freak of everything to do with artificial intelligence and machine learning, he has laid the foundations of our AI features and is constantly improving them with new developments

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Patricia Jorde

Content Specialist

Her passion for writing led her to write for e-commerce and to train in digital marketing. She has specialised in copywriting and SEO optimisation of content and content marketing strategies. She is the creator of much of what you will read on our website

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Mara Pareja

Data Science engineer

Passionate about data analysis and data processing. Experienced in artificial intelligence projects and application development, and visualisation with Python and R, as well as supervised machine learning, she is turning Keytrends into a data mine!


Javier Barrales

Chief Sales Officer

Forofo del crecimiento de las empresas a través de la generación de leads. Ha ayudado a escalar negocios de 0 a 100 y eso es lo que está haciendo en Keytrends, como responsable del equipo de ventas. Es experto en nuevos mercados, en especial LATAM y EEUU.

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Julio Ruzicka

Backend developer

Backend developer specialising in optimisation and artificial intelligence. He loves solving problems and designing solutions that not only work well, but also constantly innovate and improve. Until he gets it right, he doesn’t stop!

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