ENAE: Record Organic Growth with +129.5% Clicks in 4 Months

ENAE Business School is one of the most prestigious business schools in Spain, with a solid track record in training leaders and executives in Management, Logistics, Marketing, and Finance. Faced with the challenge of maximizing student acquisition in a highly competitive market, ENAE implemented an ambitious content and large-scale optimization strategy, supported by data from Keytrends.

This intensive effort, concentrated over a four-month period, aimed to establish undisputed organic leadership and consolidate ENAE as a benchmark in the Spanish-speaking EdTech sector, seeking dominance of the SERPs (Search Engine Results Pages) for the highest-intent queries.

Analyzed periods:

Comparison of the last 3 months with the Same Period of the Previous Year (SPPY), from October 27, 2025 to January 27, 2026.

Growth and performance milestones

• +129.5% organic clicks: Explosive growth in total traffic to the ENAE blog.
• +74.1% improvement in position: Content climbed an average of 8 positions, moving from an average of 19.57 to 11.24.
• Acceleration in acquisition: New content on Master’s degrees, ETFs, and Fintech generated hundreds of high-intent enrollment clicks.
• Dozens of high-value keywords jumped from the second to the first page of Google, generating hundreds of high-conversion clicks.

Key overall performance data (Last 3 months vs. SPPY)

The optimization and content creation work on the ENAE blog has transformed its online presence, achieving explosive growth. Comparing the last 3 months with the Same Period of the Previous Year (SPPY), organic traffic skyrocketed, reaching an increase of +129.5% in clicks (from 4,298 to 9,862 clicks).

Metric	Last 3 Months	Same Period Previous Year	% Change
Total Clicks	9.862	4.298	+129.5%
Average Position	11.24	19.57	+74.1%

The content strategy and large-scale optimization during master season

The work plan was based on an aggressive Content Marketing strategy, using Keytrends data analysis to double the production of valuable content and optimize existing assets, precisely during the most important student acquisition period. The ultimate goal was to consolidate ENAE as the authoritative reference source in strategic areas, including pursuing dominance in AI-Driven Search Responses (AIO), strengthening brand reputation.

1. Leadership in strategic areas and pillar content

The strategy focused on achieving Top 3 dominance on Google for ENAE’s informational pillars through the creation and optimization of content with an AIO research approach, meaning covering all facets of a search intent to become the reference source that Google and its AI systems choose for summaries.

• Dominance of foundational searches: High-volume queries related to Marketing and Management consolidated their position, achieving an average improvement of more than 40% in rankings, despite high competition.
  • The query “what is marketing” improved its position by 43.8%, from 4.06 to 2.28, despite intense industry competition.
  • “what is marketing” improved its position by 50%, from 5.86 to 2.93.
• Conquest of new niches (0 to Top 5): In areas where ENAE previously had no significant organic presence (0 clicks in the SPPY), new content propelled it directly into the Top 5, attracting thousands of new users.
  • Key topics such as “international trade” and “digital culture” entered leadership positions (2.22 and 4.73, respectively).
• Massive visibility improvement: Key articles in Logistics (+96% improvement in position, rising from 69.99 to 2.78) and SDGs (+86.3% improvement, from 66.14 to 9.05) scaled dramatically, consolidating ENAE as an authority in the conversation.

2. Critical boost: keywords from page 2 to page 1

Advanced Keytrends data analysis was essential to identify and massively optimize content stuck in positions 11–20, known as “hidden traffic,” pushing it into the Top 10 and expanding organic clicks.

• Jump from page 2 to the Top 10: Focused large-scale content optimization enabled dozens of strategic keywords to move from Page 2 (SPPY Position > 10.0) to the Top 10 (Last 3 Months Position < 10.0).
• Measured impact: The consolidated impact of this jump generated more than 890 new clicks, traffic that was previously inaccessible to ENAE.
• Examples of queries that jumped into the Top 10:
  • “networking”: Improved from position 19.91 to 8.12, generating 125 clicks in the last 3 months.
  • “resistance to change”: Rose from 18.8 to 4.76, generating 21 clicks.
  • “quality manual”: Climbed from 32.83 to 8.98, generating 37 clicks.
  • “what is digital culture”: Improved from 10.2 to 5.12, generating 178 clicks.

3. Acceleration in master’s programs and brand positioning

The use of Keytrends allowed ENAE to identify and create bottom-funnel content with direct purchase or enrollment intent.

• Acceleration in key master’s programs: The page focused on the “best Artificial Intelligence master’s degrees in Spain” achieved impressive performance with 176 clicks and a high CTR of 3.64%, capturing high-intent demand.
• Service-oriented and high-traffic content: The creation of expert content about the “QS ranking” for its master’s programs consolidated a Top 10 position (Position 7.72, 42 clicks), a key factor for ENAE’s credibility and E-E-A-T.

Conclusion

ENAE’s content and large-scale optimization strategy, executed with the support of data tools and an Authority-focused approach over four months, has resulted in extraordinary organic growth. The increase of more than 129% in clicks and the significant improvement in rankings demonstrate that the ability to identify and capitalize on high-intent searches and the creation of authoritative content are decisive factors in the EdTech sector. This approach has enabled ENAE to secure a position of digital leadership and brand reputation during the critical student acquisition phase, directly influencing users’ search decisions.

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