Automotive Group: a +1,400% increase in daily clicks
thanks to Keytrends

A significant increase in visibility and web traffic
thanks to an enhanced strategy in a competitive sector

A leading automotive group in the vehicle buying and selling sector in Spain. Its corporate blog, created to inform and educate its customers on topics related to the efficient use of vehicles and new developments, faces significant challenges in terms of content generation, organic visibility and web traffic due to the high competition in the automotive sector.

In August 2024, it joined Keytrends to boost its content marketing and SEO strategy to become an industry benchmark. These are some of the milestones achieved with Keytrends:

The challenges faced by the Automotive Group

The Automotive Company needed to transform its blog into a source of traffic and qualified leads. To achieve this, the main challenges were:

Generate relevant content at sufficient volume

Maintain a steady flow of publications to compete in a highly competitive sector and meet users’ informational needs.

Improve the blog’s organic visibility

Increase the average ranking position of its main keywords on Google, moving out of less visible positions and reaching the top positions of the main search engines.

Scale the blog’s traffic

The Automotive Group aimed to turn its blog into a strategic channel that attracted users with interests aligned with its business.

The Keytrends solution

The implementation of KeyTrends included the use of advanced tools and a personalized approach, essential to stand out in a competitive industry, that revolutionized their content strategy.

1. Features used

1.1 Intensive content generation

The ability to publish at least one article daily, staying ahead of its competitors, was a turning point for the Automotive Group. The AI content assistant generated optimized texts tailored to the brand’s tone in just minutes, enabling:

• Covering trending topics detected by KeyTrends
• Significantly increasing the blog’s content volume in record time, establishing it as a key resource in the automotive sector

With this publishing pace, the company positioned itself as an informational leader, attracting a growing, more qualified audience.

1.2 Trend prioritization

Trend analysis was another fundamental tool for the Automotive Group. KeyTrends identified high-demand topics, allowing the team to:

• Strategically adjust their editorial calendar to cover the most relevant searches at the right time
• Achieve top rankings in organic search results for multiple key queries, greatly increasing visibility and attracting exceptional qualified traffic

This data-driven approach enabled the company to stay ahead of the competition, offering updated and useful content precisely when users needed it.

1.3.  Content gap identification

Content gap analysis helped them identify relevant keywords missing from their strategy, prioritizing key topics for better positioning.

1.4.  Enhancement of existing content

The Automotive Group transformed older articles by incorporating related keywords, SEO entities, and strategic internal links, boosting their web positioning.

2. Personalized service

KeyTrends provided a tailored service, ensuring the team became familiar with the workflow and optimized every aspect of their content and SEO strategy. A customized assistance that has proven to deliver excellent results positioning the company above its competitors.

The results for the Automotive Group

The impact of Keytrends on the company’s strategy has proven to been exceptional:

1️⃣ Organic traffic increase: +1,400%

2️⃣ Impressions increase: +2,000%

3️⃣ Average ranking improvement: +60%

4️⃣ Traffic transferred to the website +650%

Additionally, the Automotive Group’s visibility has significantly increased, as shown by the evolution graph measured by SISTRIX. Outstanding growth in results in a highly competitive sector.

Want results like these? 

If you want to transform your content and SEO strategy, try KeyTrends.

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