Academy

Complete Guide to Creating the Perfect Content by Introduction Marketing has evolved alongside the growth of social media, making direct and multichannel interaction with customers essential. Today, this approach is not just an option but a key factor in the success of brands. Digital marketing has transformed traditional practices, and now more than ever, it is essential to understand the ...

Multichannel Strategy and Keyword Research: How to Master Visibility Across All Channels by Introduction to Multichannel Marketing and Keyword Research Marketing continues to evolve, and today's audience fragmentation has made traditional strategies insufficient in the digital world. Multichannel marketing allows brands to interact with users through various touchpoints: search engines, social media, paid advertising, and marketplaces. One of the key ...

AI Visibility: The New SEO Revolutionizing Digital Marketing In the digital era, where information flows incessantly, artificial intelligence (AI) has transitioned from being a complementary tool to becoming a key player in the world of digital marketing. Task automation has been the cornerstone for many businesses to grow, though numerous companies are still struggling to incorporate AI into their workflows ...

Marketing Strategy for 2025: Reinventing Marketing with an AI Agent In the fast-paced world of digital marketing, falling behind is not an option. Traditional strategies are no longer sufficient to capture the attention of a hyperconnected and demanding audience. In 2025, true success depends on adopting advanced tools and technologies that not only optimize processes but also drive tangible results ...

Google Merchant for Ecommerce: Boost Your Online Store with Data Do you have an online store and want to sell more? Well, Google Merchant is not just the place where winners sell; it's the perfect tool to gain insights that position you as a market leader. If you're not there, you're letting your competition take your customers. What is Google ...

SEO for Turism: How to turn your website into a Client Magnet Have you ever felt that SEO for tourism is like trying to solve a puzzle without all the pieces? In the competitive tourism industry, achieving a strong search engine ranking isn’t just desirable—it’s essential. A well-designed SEO strategy will help you attract potential customers, improve your visibility, and ...

Creating our proprietary algorithm that identifies trends In a constantly changing digital world, spotting a trend at the right moment can be the difference between being a leader or falling behind. That’s why, at Keytrends, we’ve created our own time series analysis algorithm to detect when a search is becoming a trend. This algorithm not only allows us to predict ...

How to Create a Content Calendar Imagine being able to anticipate trends, be present at the most relevant moments of the year, and connect with your audience when they need it most. That’s what a seasonal content calendar allows you to achieve. In other words, it's not just another tool; it's the essential resource to plan your marketing strategy efficiently ...

The Golden Triangle in Modern Marketing: Data, AI, and Human Creativity Introduction It’s been almost two and a half years since we launched Keytrends, and during this time, we’ve had the opportunity to collaborate with a wide variety of marketing teams, from e-commerce to corporations, agencies, startups, media outlets, and some true leaders in their sectors. This diversity has allowed ...

How to Use Keyword Clustering to Improve Your Content Strategy Keyword clustering is an advanced machine learning technique that we can apply in SEO to group related search terms, maximizing the performance of your content strategy. Through Keytrends, this methodology allows you to optimize pages, create more relevant content, and enhance your website’s authority, leading to increased organic traffic. Here’s ...

Back-to-School Campaign: A Strategic Opportunity to Boost Your Business The Back-to-School campaign offers a strategic opportunity to boost your business, coinciding with the start of the school year and a surge in demand for products such as school supplies, clothing, and food. To achieve this, it's essential to use advanced segmentation tools to target consumers on the right digital platforms ...

AI product descriptions: problems, possible solutions, and tools Large ecommerce cannot generate quality product descriptions on a massive scale. At keytrends, after 1 year working on it, we have several experiences to share. The problems encountered by ecommerce when generating their product descriptions are: ❌ It takes too many hands, time, and money❌ It becomes impossible to maintain consistency in ...

Data-driven AI: the solution for generating people-oriented SEO content What is Data-Driven AI? Data-driven AI is a type of generative AI that generates content based on user search data. It's a concept that we created in Keytrends in 2022 searching for quality results and avoiding the hallucinations generated by general generative AI. Yes: Keytrends is the first SaaS tool that ...

Guide to work Google's E-E-A-T for SEO [2023] The E-E-A-T is a set of signals that Google uses to determine whether a piece of content is valuable to the user and, consequently, to position it in the best possible way. It is a system that joins the many others that the search engine already uses and that focuses on analysing ...

How to optimise your content budget with just 1 tool Investment in content marketing continues to grow and one of the resources to which most of the budget is allocated are the tools. Many of them are free, others are small software or microsaas and a few are content management platforms or suites. The latter are the big bet of ...

Topical authority for SEO: a complete guide [2023] Topical authority means for any website to enjoy the status of expert in a specific subject in the eyes of Google because it creates all the necessary content so that a user can be fully informed about a subject without leaving the same site. Useful content that answers all the questions, doubts ...

How to do keyword & entities research [with Keytrends] How to do keyword research is one of the first processes that digital marketers (and especially SEOs) learn, because it is essential to promote good search engine rankings. With our tool we wanted to make keyword research easy and so that you can see it, we have created this tutorial. It ...

Guide to Google Trends for SEO & Content Marketing Google Trends is one of the oldest Google tools but the least known. For years we have been using other SEO tools to rank our projects and generate content, and we have not realised that Trends is the key to ranking faster and faster. In this guide we are going to ...

Guide to Content Marketing Content marketing is the digital marketing strategy that focuses on the creation of relevant and useful content for the user in order to reach potential customers, raise awareness of the product and the brand and generate more sales. It is a strategy that is multichannel because the content is created and distributed in several channels: Social ...