Academy

Back-to-School Campaign: A Strategic Opportunity to Boost Your Business The Back-to-School campaign offers a strategic opportunity to boost your business, coinciding with the start of the school year and a surge in demand for products such as school supplies, clothing, and food. To achieve this, it's essential to use advanced segmentation tools to target consumers on the right digital platforms ...

AI product descriptions: problems, possible solutions, and tools Large ecommerce cannot generate quality product descriptions on a massive scale. At keytrends, after 1 year working on it, we have several experiences to share. The problems encountered by ecommerce when generating their product descriptions are: ❌ It takes too many hands, time, and money❌ It becomes impossible to maintain consistency in ...

Data-driven AI: the solution for generating people-oriented SEO content What is Data-Driven AI? Data-driven AI is a type of generative AI that generates content based on user search data. It's a concept that we created in Keytrends in 2022 searching for quality results and avoiding the hallucinations generated by general generative AI. Yes: Keytrends is the first SaaS tool that ...

Guide to work Google's E-E-A-T for SEO [2023] The E-E-A-T is a set of signals that Google uses to determine whether a piece of content is valuable to the user and, consequently, to position it in the best possible way. It is a system that joins the many others that the search engine already uses and that focuses on analysing ...

How to optimise your content budget with just 1 tool Investment in content marketing continues to grow and one of the resources to which most of the budget is allocated are the tools. Many of them are free, others are small software or microsaas and a few are content management platforms or suites. The latter are the big bet of ...

Topical authority for SEO: a complete guide [2023] Topical authority means for any website to enjoy the status of expert in a specific subject in the eyes of Google because it creates all the necessary content so that a user can be fully informed about a subject without leaving the same site. Useful content that answers all the questions, doubts ...

How to do keyword & entities research [with Keytrends] How to do keyword research is one of the first processes that digital marketers (and especially SEOs) learn, because it is essential to promote good search engine rankings. With our tool we wanted to make keyword research easy and so that you can see it, we have created this tutorial. It ...

Guide to Google Trends for SEO & Content Marketing Google Trends is one of the oldest Google tools but the least known. For years we have been using other SEO tools to rank our projects and generate content, and we have not realised that Trends is the key to ranking faster and faster. In this guide we are going to ...

Guide to Content Marketing Content marketing is the digital marketing strategy that focuses on the creation of relevant and useful content for the user in order to reach potential customers, raise awareness of the product and the brand and generate more sales. It is a strategy that is multichannel because the content is created and distributed in several channels: Social ...