Tecnoeleva: a B2B machinery rental company that quadrupled its website traffic in one year

Tecnoeleva is an Italian company with over 30 years of experience in the rental of aerial platforms, industrial machinery, and professional equipment. Although already well-established in the sector, the company set itself a new goal: to increase its online visibility in order to generate more qualified leads.

Tecnoeleva´s Challenges

Even with a strong track record, Tecnoeleva faced several specific challenges:

• Low visibility on search engines: the website was not optimized to attract relevant organic traffic.
  
• Lack of informational and transactional content: there was no clear strategy to generate content aligned with user search intent.
  
• Strong industry competition: other specialized companies held the top positions on search engines.
  
• Limited understanding of audience needs: the existing content did not directly address users’ queries or needs.

Keytrends´ solution

The KeyTrends team worked closely with Tecnoeleva to redefine their content and SEO strategy. These were the key actions that made the difference:

1. Content and SEO audit

We started with an in-depth audit of Tecnoeleva’s website, identifying both technical and content-related improvement areas. Thanks to KeyTrends DataHub, we were able to analyze the performance of each page and detect content gaps that were limiting qualified traffic. This evaluation allowed us to set priorities and create a data-driven action plan.

2. Optimization of Informational and Transactional Content

Creating targeted content to attract qualified traffic

Understanding that Tecnoeleva’s audience seeks technical and precise information, we developed detailed articles explaining the use, maintenance, and benefits of different types of machinery. We also created optimized product pages with FAQs addressing common user questions. This not only boosted traffic but also increased lead conversion.

Incorporating value-added content

We implemented practical guides related to rented machinery, offering useful tips that reinforced the site’s thematic authority. This enabled Tecnoeleva to attract not only informational traffic but also connect more effectively with industry professionals seeking specific solutions.

3. Optimized Information Architecture and Findability

Content organization played a key role. We grouped information into clear categories and logical subcategories, improving navigation and making it easier to access specific pages from any part of the site. We implemented internal linking strategies to strengthen the authority of key pages, helping them rank higher in search engines.

4. Trends and real-time data analysis for content strategy

The key to success was continuously monitoring the performance of each implemented strategy. Using KeyTrends’ automation capabilities, we made regular adjustments based on the data collected. This allowed us to maintain a proactive approach and quickly adapt to market or user behavior changes.

Results Achieved

Over the past year, Tecnoeleva has:

• Quadrupled its website traffic: from 1.27K clicks (Jan 15, 2024 – May 14, 2024) to 3.96K clicks (Jan 15, 2025 – May 14, 2025).
  
• Significantly increased online visibility organic traffic: from 32.6K impressions in the previous period to 183K current impressions.
  

Conclusion

The collaboration with KeyTrends enabled Tecnoeleva to achieve exponential growth in traffic and visibility through a well-planned content strategy tailored to the industrial sector. This case highlights KeyTrends’ ability to transform the online presence of B2B companies through intelligent use of data, strategy automation, and content production aligned with market needs.

Thanks to a collaborative approach and continuous strategic adaptation, Tecnoeleva not only improved its visibility but also strengthened its ability to attract qualified leads, gaining a more competitive position in the digital landscape.