How PcComponentes increased its visibility by detecting trends 10x faster and streamlined its SEO research by 75% with Keytrends

PcComponentes is an online retailer of technology products and marketplace for other brands. They have 3 physical shops and a 41500m2 warehouse.

PcComponentes needed to speed up the detection of trends in its sector in order to stay ahead of the competition in offering the latest product innovations and satisfy users’ search demands.

These are some of the milestones achieved with Keytrends:

PcComponentes needs

In a sector with a high level of competition the e-commerce aimed to increase its online visibility in order to:

• Increase the flow of visitors to the online shop and blog.
• Better convert these visits and increase conversion rate
• To position itself in the minds of users as a leading portal in the technology sector.

Keytrends’ solution

Creation of SEO-optimised content to help position the online shop and the blog with content for the categories and product pages and the blog.

All this, in a strategy guided by the detection of trends to update the content of the homepage according to the demands of the users, and the use of these features:

1. Trends Discovery 10x faster

Use

PcComponentes has been able to detect growing trends 10x faster with the Keytrends Trends Discovery to cover technology trends without having to search for them manually.

Some of the trends found were: Xiaomi mini pc (Computers), Kitchen gadgets (Electrohogar), Children’s electric scooters (Mobility), Orange juicers (PAE).

Achievements

This has had 3 main advantages for them:

✅ Avoiding missing out on covering trends because they have not detected them using Google Trends.

✅ Save a lot of time in the manual process of checking with Google Trends.

✅ Detect very relevant topics that were not attacking thanks to the filter of the last 30 days in Spain.

2. AI Content Assistant

PcComponentes has researched the search intent and written with the AI Content Assistant and a trained generative AI model.

Use

This feature has allowed them to extract new ideas for daily content  and write much faster. The elements of the assistant they have used the most have been:

• Competitors’ tables of contents: by looking at the first 10 competitors, they have been able to extract the ideal heading structure for the contents.
• Related questions and suggested Google searches to include them and enrich content
• Queries of interest by letter and preposition
• SEO entities to work on content semantics 
• Automatic writing of product descriptions, categories and blogs with the GTP-3 assistant and a trained template.

Achievements

✅ This has made it possible to do in just a few minutes the work that previously required a minimum of 3 hours.

3. Control of content cannibalisation in 1 click

Use

Visualise the contents created for the same keyword, in order to have a better control of the contents and their cannibalisation:

Achievements

✅ They have avoided duplicate content, especially between product categories in the shop and blog articles.

Results

Thanks to Keytrends PcComponentes has been able to improve its content strategy and boost its site positioning:

1️⃣ Discovering trends 10 times faster and with a single tool thanks to the Keytrends Panel.

2️⃣ Accelerating the content SEO research process by 75%. With the AI Content Assistant they have been able to analyse user search intent, research competitors and write with AI.

3️⃣ Covering top keywords and the latest informative searches to double the number of contents published on the blog and gain more traffic and online presence.

4️⃣ Optimising to the maximum the contents not only by including keywords and related entities, but also by controlling cannibalisation and establishing an appropriate internal linking from the content assistant itself with AI.

The result has been content that has increased its rankings in search engines, as shown in the graph of the content created for one of the trends discovered with Keytrends:

We help you boost your content strategy results

If you also want to get results with your content, start trying Keytrends in its free version or, even better, let’s see together how it can help you in your strategy in a 30 minutes demo.