How PcComponentes increased its visibility by detecting trends 10x faster and streamlined its SEO research by 75% with Keytrends
Tabla de Contenidos
PcComponentes is an online retailer of technology products and marketplace for other brands. They have 3 physical shops and a 41500m2 warehouse.
Client need and KeyTrends’ solution
In a sector with a high level of competition the e-commerce aimed to increase its online visibility in order to:
- Increase the flow of visitors to the online shop and blog.
- Better convert these visits and increase conversion rate
- To position itself in the minds of users as a leading portal in the technology sector.
Creation of SEO-optimised content to help position the online shop and the blog and to work on the brand image:
- With content for the categories and product pages
- With content for the brand blog
- With the detection of trends to update the content of the homepage according to user demands.
Using KeyTrends, tech ecommerce has been able to:
✓ Detecting trends in the tech sector 100% automatically
✓ Aligning its brand to current industry issues
✓ Ranking the blog in search engines
✓ Working on the brand authority and online reputation
✓ Positioning as a leader in the minds of users
✓ Double traffic on trending products and increase conversion rate
Use of Keytrends for PcComponentes’ content strategy
PcComponentes needed to speed up the detection of trends in its sector in order to be ahead of the competition in offering the latest product innovations and satisfy the search demands of users. These are not always about specific products but about related information queries that needed to be solved both in the form of SEO articles and by optimising the product files.
Detection of growing topics and keywords
AI Content Assitant
User search intent research and AI-assisted writing
Internal linking and cannibalisation
Content linking and review of possible cannibalisations
What has PcComponents achieved with each feature?
1. Spot trends 10x faster with Trends Discovery
PcComponentes has been able to detect growing themes with the Keytrends Trends Discovery to cover technology trends without having to search for them manually. This has had 3 main advantages for them:
✅ Avoiding missing out on covering trends because they have not detected them using Google Trends.
✅ Save a lot of time in the manual process of checking with Google Trends.
✅ Detect very relevant topics that were not attacking thanks to the filter of the last 30 days in Spain.
Some of the trends found were: Xiaomi mini pc (Computers), Kitchen gadgets (Electrohogar), Children’s electric scooters (Mobility), Orange juicers (PAE).
2. Streamline the research and writing process with the AI Content Wizard (+3h savings)
PcComponentes has researched the search intent and written with the AI Content Assistant and a trained generative AI model. This has made it possible to do in just a few minutes the work that previously required a minimum of 3 hours.
This has allowed them to extract new ideas for daily content and write much faster. The elements of the assistant they have used the most have been:
- Competitors’ tables of contents: by looking at the first 10 competitors, they have been able to extract the ideal heading structure for the contents.
- Related questions and suggested Google searches to include them and enrich content
- Queries of interest by letter and preposition
- SEO entities to work on content semantics
- Automatic writing of product descriptions, categories and blogs with the GTP-3 assistant and a trained template.
3. Control of content cannibalisation in 1 click
PcComponentes have been able to have a better control of the contents and their cannibalisation thanks to being able to visualise the contents created for the same keyword in Keytrends:
In this way they have avoided duplicate content, especially between the product categories of the shop and the blog articles.
Thanks to Keytrends PcComponentes has been able to improve its content strategy and boost its site positioning:
1️⃣ Discovering trends 10 times faster and with a single tool thanks to the Keytrends Panel.
2️⃣ Accelerating the content SEO research process by 75%. With the AI Content Assistant they have been able to analyse user search intent, research competitors and write with AI.
3️⃣ Covering top keywords and the latest informative searches to double the number of contents published on the blog and gain more traffic and online presence.
4️⃣ Optimising to the maximum the contents not only by including keywords and related entities, but also by controlling cannibalisation and establishing an appropriate internal linking from the content assistant itself with AI.
The result has been content that has increased its rankings in search engines, as shown in the graph of the content created for one of the trends discovered with Keytrends:
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