HACK A BOSS: from 0 to 6000 impressions on new keywords and 16% more users with Keytrends

HACK A BOSS is a company specialising in technology training, specifically in Web Programming, Artificial Intelligencia and Data Science bootcamps. They help students to train with a practical Learning by doing approach, and make it easier for companies to find the best talent.

HACK A BOSS has been actively using Keytrends since March 2023 and in just two months they have started to see improvements in the performance of their content, especially in their informative blog section:

HACK A BOSS needs

To get its strategic SEO content strategy off the ground in the technology education niche, HACK A BOSS needs revolved around:

• Updating the blog in response to the most frequent searches of the target audience.
• Optimisation of URLs, both blog articles and other landings.
• Detecting and correcting duplicate content
• Internal linking work with related content

The aim is to reduce the time spent on each task, usually with manual processes and various tools, in order to increase the frequency of publication and accelerate results.

1. Entities & keyword research tool

Using this tool has saved HACK A BOSS up to 4h per keyword research and not having to rely on several data sources.

Use

HACK A BOSS has used the tool to find keywords, trends and user queries of various types to optimise web content, including URLs and text on each page, as part of its evergreen content strategy.

Achievements

With the Entity and Keyword Search Tool, HACK A BOSS has achieved:

✅ Centralise the keyword research task in 1 tool to streamline workflow and save up to 4 hours per research.

✅ Work on the thematic authority in the page’s niche by covering other related topics and queries for each new post, generating a comprehensive and 100% user-centric content strategy.

✅ To be able to detect uncompetitive trends from the tool itself and promote a parallel fresh content strategy.

2. AI Content Assistant

HACK A BOSS has investigated the search intent with the AI Content Assistant to generate the outlines of each content, include the necessary keywords and find other related topics and questions to address in the publication itself or in other publications that complete the strategy.

Use

This function has made the difference both in the quality of the structuring and optimisation of the content and in the distribution of their working time, because they have been able to:

• Researching user queries and questions (search intent) for each topic in one tool, without googling or paying for other resources. This, and being able to drag the data into the sheet in one click has saved up to 6 hours of work depending on the complexity and length of the content.
• Check the contents of the best positioned competitors to extract the ideal heading structure for the SEO briefing and adapt it.
• Obtain title ideas, draft sentences and whole paragraphs with AI to complement the copywriting and proofreading work of the editors.

Achievements

This has resulted in content that is 100% optimised for the user’s search intentions, which they find on the website of HACK A BOSS the answers to their queries. The effect of this has been an increase in active users on the site:

In addition, two indispensable tools have been used to optimise the URL structure of the content:

Results

Incorporating Keytrends as a tool in its workflow, HACK A BOSS has gained in agility in the content generation process and in the improvement of traffic and positioning indicators:

👉 The key to these results has been the automation of tasks in a single tool. This has allowed the specialist team to work on more and better content, because Keytrends has been able to:

1️⃣ Find new content ideas but also check everything that has already been created to avoid duplicate content, helping in the optimisation of the website.

2️⃣ Create articles and web pages with a 100% SEO optimised structure covering all user queries and, thanks to AI, write much faster.

3️⃣ Work on internal linking to favour topical authority in the project’s niche, and optimise all URLs to improve positioning.

This process has paid off in just 60 days, with almost 16% more active users and improved organic metrics in Google Search Console:

A highlight is a 7% more impressions in just one month, from 463K in April to 492K in May 2023, according to the Search Console Insights report. This was accompanied by 2% more clicks in those 30 days.

Here is an example of some of the queries the project ranks for; for example, the keyword “CSS3” had an increase of 321 clicks compared to last quarter.

A sign that the HACK A BOSS content strategy is picking up pace are the impressions on new queries, such as “master”: from 0 to 6000!

We help you boost your content strategy results

If you also want to get results with your content, start trying Keytrends in its free version or, even better, let’s see together how it can help you in your strategy in a 30 minutes demo.