Recambiofacil: how a niche B2B business grew its visibility by 230% and its organic and Google Discover traffic by 20% in two countries in just 6 months.

by

Maria

Recambiofacil is the leading B2B marketplace for car parts, with over 31,000 professional users. It operates in two markets with different languages and search behaviors: Spain and Portugal, and is beginning its expansion into France. Although it already had solid and specialized traffic, the company faced the challenge of boosting that traffic and generating content, as it didn’t have a blog and had barely any SEO content strategies in place.

Recambiofacil’s Challenges

Recambiofacil was facing multiple challenges:

  • Low online visibility: There was hardly any generated content or optimized publications contributing to organic traffic.
  • Lack of consistent content: The team didn’t have a clear editorial strategy to enable regular publishing.
  • No SEO strategy: The content was not aligned with real user search intent. The website and catalog were neither optimized nor ready for international expansion.
  • High competition: The company struggled to rank against large marketplaces and websites with strong presence in both B2C and B2B transactional and informational search results.

Results Achieved

In six months, Recambiofacil has achieved:

  • Ranked articles and product pages using specific keywords that had not been targeted before.
  • Increased online visibility by 230% and generated qualified leads through the creation of optimized landing pages.
  • Achieved 20% traffic growth in Spain and gained visibility on Google Discover.
  • Built a solid content catalog in Portuguese, successfully capturing traffic quickly in a new market.
  • Improved editorial management, ensuring a steady flow of relevant publications.

Strategy Implemented with Keytrends

The collaboration between Recambiofacil and Keytrends led to a complete transformation in the way the company approached its strategy, SEO, and content. These are the actions that made the difference:

Initial Phase: Consolidation in Spain

We started by focusing on consolidating the Spanish market. We leveraged existing data to identify content gaps and develop content strategies aimed at improving the ranking of new content and increasing the frequency of blog publications.

The generation of personalized reports based on multiple trend sources made it possible to define content creation priorities, highlighting those with the greatest potential to attract qualified traffic. Additionally, the structure of existing articles was improved and SEO-optimized by incorporating new keywords and adding internal links to boost topical authority.

Expansion into Portugal: Strategy from Scratch

With the experience gained in Spain, we began working on the Portuguese market from the ground up. The challenge here was twofold: to generate useful and relevant content in an environment where there was no established traffic.

We developed a content strategy focused on capturing the interest of the Portuguese audience through fully optimized articles from the very beginning. This included researching market-specific keywords, analyzing local trends, and creating landing pages tailored to local search behavior. The strategy also involved gradually increasing the publishing frequency to ensure a steady flow of content that would strengthen SEO.

Entry into Google Discover: Unlocking Maximum Traffic Potential

Thanks to the focus on generating high-value content and the strategic use of trending topics, several of Recambiofacil’s articles were featured in Google Discover. This led to a significant increase in traffic by tapping into a source of visits that wasn’t initially considered in the project. As a result, a new traffic stream was unlocked, generating 179 additional clicks.

Multidisciplinary Keytrends Team at the Helm

Keytrends provided a full team consisting of SEO consultants, specialized writers, translators for internationalization, an account manager overseeing progress, and a data scientist assisting with data analysis.

Additionally, we developed conversion-focused landing pages optimized both in structure and content, which allowed for the effective and consistent capture of qualified leads. This approach, combined with the increase in generated traffic, contributed significantly to the overall performance of the project.

Weekly Personalized Content Reports

Every week, Keytrends generates a content strategy report for Recambiofacil that includes:

  • Trending topics related to their sector, gathered from multiple sources
  • Opportunities to improve existing content (older articles or product pages)
  • Recommended topics for new blog posts, guides, or SEO campaigns

These reports enable the Recambiofacil team to:

  • Know which content to publish each week
  • Prioritize topics that will attract more traffic and conversions
  • Save time on idea generation and SEO analysis
  • Coordinate continuous content writing and publishing

Accelerated Content Generation

A Based on the topics and keywords identified in the reports, Recambiofacil creates content using Keytrends’ AI-powered content process, which allows them to:

  • Write optimized articles in minutes
  • Maintain a steady flow of weekly publications
  • Adjust tone, structure, and semantics to the language and needs of each market

This content includes blog articles, Discover articles, and new texts.

Identification and Coverage of Content Gaps

Thanks to Keytrends’ content gap analysis, the team was able to identify:

  • Key topics they weren’t covering but their competitors were
  • High search volume keywords that were not being targeted
  • Evergreen content opportunities that can rank for months if properly addressed

Conclusion

The Recambiofacil case demonstrates the power of a personalized, data-driven content strategy accelerated through AI workflows and automation. Especially in complex B2B markets with linguistic differences, the approach of tailoring the strategy to each country allowed us to maximize performance in both Spain and Portugal, achieving remarkable growth in traffic and lead generation.

The combination of optimized content, continuous opportunity analysis, and a multichannel approach has enabled Recambiofacil not only to increase its visibility but also to convert traffic into real business opportunities. Keytrends has proven to be a comprehensive solution that goes beyond simple content creation, becoming a strategic partner for sustainable growth.