La Barba is an agency specialized in organic positioning that faced a major challenge with its clients: the lack of content generation after conducting SEO audits. Many companies lacked the internal capacity to consistently produce strategic content, making it difficult to maintain and improve their search engine rankings.

Just three months ago, the agency integrated KeyTrends into its strategy to optimize its content generation approach and prioritize trends for its clients. Here are some of the results achieved:

Key Results

• Increase in organic traffic: +90% in clicks
• Higher visibility: +200% in impressions
• Success in Discover: articles from different companies featured in Google Discover
• Appearance in “People Also Ask”: across clients from various industries

Challenges Faced by La Barba

The agency’s team needed to strengthen several areas to continue providing clients with sustained organic growth. Their main challenges were:

• Lack of recurring content: Clients were not consistently generating content after the SEO audit, limiting their ranking growth.
• Need for trend-optimized content: The traditional keyword research model based on evergreen terms was not enough to compete in dynamic industries.
• Scaling production without losing quality: Finding a balance between speed and well-crafted content to improve the conversion of impressions into clicks.

The KeyTrends Solution

Fast Content Ideation

KeyTrends enabled the agency to drastically accelerate the content ideation process. With just two clicks, the team could generate a list of strategic topics aligned with each client’s keywords, eliminating the need for extensive manual research. Thanks to this automation, La Barba achieved:

• A significant reduction in time spent on the planning phase.
• The ability to identify content opportunities in minutes instead of days.
• Leveraging real-time insights to stay ahead of the competition.

Trend Prioritization

One of the biggest strategic shifts was moving away from an exclusively evergreen content model to a hybrid strategy where trends play a key role. With KeyTrends, the agency was able to:

• Detect high-demand topics and plan content aligned with those searches.
• Rank articles faster with an agile, trend-driven approach.
• Stay one step ahead by optimizing content based on market fluctuations.

Recurring Publishing & SEO Optimization

To ensure consistent content generation, La Barba implemented a weekly publishing strategy for each client. This steady rhythm allowed them to:

• Maintain the relevance and authority of their clients’ websites.
• Create a continuous flow of organic traffic through well-positioned content.
• Use artificial intelligence to generate optimized drafts, which were then reviewed and refined by their team of specialized writers.

Expansion to New Content Formats

Beyond traditional blog content, the agency plans to further explore new ways to leverage KeyTrends in advanced content strategies, such as:

• Product descriptions for eCommerce: Implementing AI to generate detailed, SEO-optimized, and conversion-driven descriptions.
• Content gap analysis: Using specialized tools to identify untapped keywords and topics, ensuring clients cover all search opportunities.

After these first months of success, La Barba plans to continue exploring new KeyTrends features, focusing on:

• Advanced optimization of existing content to boost current rankings.
• Increasing CTR through more specific and transactional content strategies.
• Generating trend reports with KeyTrends to enhance strategic planning.