Garza, an eCommerce specialized in home technology, was facing one of the biggest challenges in digital marketing: the lack of time and resources to generate relevant content consistently. In 2023, they managed to produce only 24 blog articles. That’s why they decided to try KeyTrends’ task automation and content creation, and the results have been impressive. Garza has created 150 pieces of content in the last four months.

Key results

• +12% in sales y +9% in conversion rate compared to the previous period.
• Double the cliks and millions of impressions reached.

• Better positioning on Google, getting closer to the first page.
• High-performing articles on key topics.
• Increased visibility with mentions in digital media, standing out as experts in tech products.
• Creation of a new category with optimized content, well-aligned with consumer searches.

Garza´s challenges

Garza faced two major barriers that were hindering the eCommerce’s growth and content creation:

• Lack of time and resources to produce high-quality content at scale.
• Need for SEO optimization to better leverage search opportunities without losing focus.

Keytrends´s solition

Large-scale content creation with SEO Optimization

Garza overcame its time and resource challenges with KeyTrends, which enabled them to automate content creation. In just four months, Garza went from 24 pieces of content to 150, covering key topics that truly matter to its customers.

• Automated Content Creation: KeyTrends provided strategic topics and keywords to generate content tailored to the eCommerce’s needs, ensuring each piece had a high impact.
• SEO Optimization: Through the platform, Garza conducted precise and detailed keyword research, focusing on specific categories and products.

Continuous Focus on Search Trends

KeyTrends’ ability to identify and prioritize search trends allowed Garza to stay ahead, creating relevant content that attracted qualified traffic:

• High-Performing Key Topics: From “home automation” to “security cameras”, articles based on these trends became some of the most visited on Garza’s blog.
• Real-Time Insights Utilization: The tool provided up-to-date and precise data on consumer needs, enabling Garza to quickly adjust its content strategy and maximize results.

Category Expansion and Sales Funnel Optimization

One of the biggest achievements was the creation of a new product category, allowing Garza to strengthen its online presence:

• Creation of Specific Categories: Through in-depth keyword and trend analysis, Garza launched the solar lamps category, complete with subcategories and optimized content for all three stages of the sales funnel (awareness, mid-funnel, and bottom-funnel).

• Optimization for Each Funnel Stage: Blog content helped attract traffic (awareness), while optimized category and product pages captured qualified leads and increased conversions (mid and bottom funnel).

Thanks to KeyTrends, Garza has not only optimized its content strategy but also positioned itself as a leader in its sector, delivering exactly what its customers are looking for and continuously improving its digital performance.

Results Achieved with KeyTrends

With the help of KeyTrends, Garza achieved a remarkable transformation in its results:

• 12% increase in sales and 9% in conversion rate: Thanks to continuous optimization and the creation of relevant content, Garza not only attracted more traffic but also converted that traffic into sales.
• Double the clicks and millions of impressions: The integration of KeyTrends enabled better identification of key topics and trends for their consumers, resulting in a massive increase in content visibility.
• Higher Google ranking: Since incorporating KeyTrends into its strategy, Garza experienced a significant improvement in its average ranking, getting closer and closer to the first page of Google.
• Media visibility: A featured article on “Surge Protector Power Strips” caught the attention of a digital media outlet, mentioning Garza as an expert in the category, boosting its visibility and recognition.