Environmental company: x6 in Traffic and x5 in conversions with Keytrends

Leading environmental company has been working with Keytrends since the end of 2023 and, in just these few months, has seen remarkable improvements in the performance of its content:

The need of the company in the environmental sector

Despite being a benchmark in its sector, it faces long sales processes and needs to strengthen the brand and generate long-term awareness.

Keytrends focused on 4 basic areas to maximize its content strategy:

1. Trend Detection: the environmental sector company has leveraged Keytrends to identify booming trends and create content aligned with demand, improving its positioning in SERPs and saving time in manual trend searches.
2. Creation of SEO Briefings: This tool optimizes article planning, ensuring well-structured content aligned with key queries, which has reduced writing time and improved organic traffic
3. Keyword and Entity Research: Keyword and entity research has enabled the environmental sector company to create an evergreen content strategy, aligning strategy with sales and strengthening its subject authority.
4. My Search Console Data: Keytrends helped identify duplicate content and optimize page relevance, resulting in improved rankings and increased organic traffic.

Results

The automation of tasks through Keytrends has allowed the company’s environmental team to focus on high quality content, achieving:

• Increased organic traffic x6
• 50% reduction in copywriting time
• Increased conversions x5
• Robust content strategy aligned with sales
• Time and cost savings

In addition, Keytrends has been instrumental in the environmental company’s expansion strategy into the U.S. and France, enhancing its international reach and maximizing its global impact.

Can we help you get your strategy off the ground?

If you also want to get results with your content, start trying Keytrends in its free version or, better yet, let’s see together how it can help you in your strategy in a 30 minutes demo.