How to optimise your online shop content automatically
Curing the content you have already published on your ecommerce is the best strategy to gain visibility in the short term. To do this you have to re-optimise them with the user searches and the entities that are ranking best. A job that can take hours and that with the Keytrends optimiser you can do in a few minutes.
-6
Hours of manual work with SEO tools
+90%
Increased frequency of publication
x3
More visibility in SERPs
How to optimise any content already published in 3 steps
Use case 📝
A marketplace for technology courses has noticed that their older articles are stagnating and not improving their rankings, so they decide to optimise and update them. To save on the manual process, they use Keytrends Optimiser.
Step 1. Identify the opportunity for improvement from your data (3 options)
To optimise and improve content, you first have to detect those URLs that have potential for improvement and are a real opportunity for visibility. You don’t need to use complex analytics tools: you can do it in 3 different ways from Keytrends.
🅰️ Using My Search Console Data ranking data and filters
With this functionality you make a data-driven decision. You have access to all the URLs of your online shop and their positioning indicators (impressions, clicks, position…). What’s more, and this is what interests you, you also have a Score (0-10) that weighs all these indicators and tells you which pages you should optimise according to their visibility potential.
To find them earlier, you can use the predefined “Second Page” filter, which will filter out content that has been relegated to the 2nd page of results. In this video we showed how the filter works, and how to find these contents manually:
Once you have found those opportunity pages, just click on the optimise button, the third one in green.
📖 Read more about detecting improvements in your content
🅱️ From your listings of new content ideas and trends
Whether it’s from your “My topics” listings or from new content ideas and trends (whether in Opportunites or Realtime), you can access the optimiser. The reason?
It is very easy for a keyword that you covered some time ago to experience a seasonal growth spike, or a trending event. In these cases, new user queries often appear that you may want to include in the article, or create a new one.
©️ From Content Gaps: optimise for new top keywords
There is still a third place where you can detect content to improve: Content Gaps. Here you see the top keywords with the highest growth for each of your topics, and you know at a glance which ones are covered and which ones are not. But it may be the case, as in this example, that the queries not covered are closely related to content you have already created:
As you can see, the URL to optimise is the one that the marketplace created for the word chat. They can include the other top keywords (openai, openai chat) or create new content, depending on the focus of the existing content.
Paso 2. Take the URL to the optimiser and bring the text to you.
From all the previous points you can access the optimiser by simply clicking on the button that opens the functionality (of the three, the green one). A window will open for you to confirm your URL selection, as you may have other URLs created for that keyword. If you want, you can also give some indication about the search intention and add secondary words that you have already detected.
Click on “Optimise”, and the Content Assistant will open with the text of that URL, keeping the formatting:
From here you can use Copilot to investigate in real time user queries in SERPs, your competitors’ headers, the most used entities in Google, and more.
📖 TAll the information on how to use the Copilot was given in how to create a briefing from an automatic SEO research.
Paso 3. Expand your range of topics to monitor
Depending on the maximum quota of your plan you may need to set up more themes to find more opportunities. If a higher plan gives you more than you will use, tell us how many extra themes you need and you will only pay for this.
To do this go to Upgrade and click on Pay as you go or email us at hello@keytrends.ai.
You can also access directly from here ⬇️
Frequently Asked Questions about Keytrends Optimiser
If your question does not appear, you can leave it in comments so that we can solve it for you and include it in this list (you can also write to us). Thank you!
➖ Can I optimise any URL even if it is not one of the ones I can select?
Yes, when you enter the optimisation screen you can select any URL detected for a keyword or you can manually enter any other URL; they do not necessarily have to be from your project.
➖ Is the formatting of the text maintained both when the text is brought in and when it is re-entered on the page?
Yes, in the Keytrends editor it will appear with the formatting of headings, lists, bold, links, etc. that you had. Once optimised, when you paste it into the page it will keep the same formatting you have given it.
➖ Can I write with AI from the Optimiser?
Of course: just go to the AI Prompts tab in Copilot and write what you want from a few instructions.
