How to create an SEO briefing for a copywriter with the Content Briefs Generator

In this article we will guide you through how to generate an SEO content briefing automatically. You will be able to research user search intent and your competition in just 5 minutes and speed up content creation by up to 90%.


One tool for all SEO content research


Increased frequency of publication


Minutes dedicated to each briefing

How to create an SEO content briefing in 3 steps

Use case 📝

A yoga blog detects topics and plans them in advance using Keytrends. To do this, the person in charge creates the briefing for each content idea. By doing it himself, he needs to automate the research task and not waste so many hours on each briefing.

Step 1. Select the topic in your detected keyword lists

The first step is to choose what to write about. You can choose your topic from 3 different places in the tool, including the Growing and Top Keywords listings.

❗Remember: in order for Keytrends to detect content opportunities and trends, you need to enter and configure your general topics in My Topics.

In the case of the yoga blog, choose a content idea from the Growing keywords set to 1 year. The topic has a steady growth and is not seasonal, so it is ideal for evergreen strategy.

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Step 2. Create the content outline or briefing

From the same list of keywords you can click on “Create Content” to go to the Content Briefs Generator already configured with the chosen topic. Before, don’t forget to indicate which writer will be in charge of the publication with the drop-down in the “Assigned to” column.

1️⃣ When you land on the assistant you will automatically see some suggested data appear in the content sheet, divided by type. This is because the AI Content Assistant does the user research for you, extracting up-to-date data from the SERPs.

💡 You will have pre-filled the title and description, and collected some related keywords, entities and questions. You will also find some related content ideas to inspire you.

2️⃣ You can then complete the research by diving into the SEO research data yourself. This is done with Copilot, in the first dropdown you will find. This is all you can research:

〰️ Search suggestions by alphabetical order, preposition, questions and comparisons.
〰️ Related questions from Google
〰️ Competitors top ten headings
〰️ SEO entities: Organic, Top Stories, Images
〰️ Internal links: recommend your relevant content to link to
〰️ EEAT: add bibliographic references

Watch our assistant and Copilot in action in this video:

👉 For the writing we tell you here how to write optimised content with AI. It’s as easy as pressing a button and letting the AI work its magic!

Step 3. Identify more topics and create more content by expanding the quota of your plan

It may be that the maximum quota of themes and trends in your plan is exhausted and you need to continue with your strategy. If a higher plan gives you more than you will use, tell us how many extra themes you need and you will only pay for this.

To do this go to Upgrade and click on Pay as you go or send us an email to 📨

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You can also access directly from here ⬇️

Do you want to try creating your first content briefing first? It can be for SEO, for a Social Media post, for an ad copy and more.

Frequently asked questions about creating content briefs

Si no aparece tu duda, puedes dejarla en comentarios para que te la resolvamos y así poder incluirla en este listado (también puedes escribirnos). ¡Gracias!

Why doesn’t the generator suggest searches and related questions?

It can happen, it’s not a bug! Sometimes there are topics with very low search volume or very new ones for which users have not yet made different types of queries. If, on the other hand, you are creating a briefing for a popular and highly competitive keyword, then contact us to see what can happen.

Why doesn’t the generator suggest any content for internal linking?

Chances are that you don’t have any content created that has a thematic affinity with the keyword you are going to work on. If you know for sure that this is not the case, then there might be a bug. Contact us!

I cannot drag entities onto the sheet, is this correct?

Yes, in this case we have not thought of the entities so that they can be included in the content outline but so that once you have written the publication you can check whether you are using them or not. If you include terms from the rest of the Assistant’s components, you will probably do so.

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