How to do keyword research and get clusters with Keytrends
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How to research keywords and create thematic clusters in 3 steps
Use case 📝
A new SaaS in the digital marketing sector has to build the information architecture of its website, so it needs to make a keyword researh where it can see the most searched and relevant keywords for its business. It does this with Keytrends to also get the structure of clusters and content pillars to work on, something that until now could only be obtained with extra paid and more limited tools.
Step 1. Configure the keyword you want to research in the tool
It is important to configure your search to refine the results. Unlike other tools, in Keytrends you can choose the time period you prefer to monitor, and this is key depending on both the content you want to optimise and your sector.
We have achieved this by incorporating Google Trends as one of our data sources, the only one capable of giving the popularity of a term in real time. In our keyword research tool you can get recent results from the last month to several years ago.
The software world is very changeable, so in this case the SaaS team chooses to monitor 1 year and not more to get more current keywords.
You can also indicate the category of the keyword to avoid keywords that have nothing to do with your sector, and choose the type of search (Organic, News, Youtube…).
💡KEYTIP: If you are starting a project and you don’t know which keywords to start researching, use the Keychat. With the prompts we suggest you can ask for a list of 25 keywords that will help you get started.
Step 2. Get keyword results but also search intent and competition results.
The results of our entities & keyword research tool are not just a list of keywords. We use more than 10 data sources, so we have been able to give an overview of the term and include a research of the user’s search intent, a list of the competition and a summary of your positioning for that word in case you have covered it.
🅰️ Google Ads keyword results
You will get a list of keywords along with volume data both in numerical value and in bar chart month by month so you can detect possible seasonality.
You will also have the bidding data and competitiveness of Google Ads, with a colour indicator depending on whether it is low, medium or high.
🅱️ Results of growing or trending terms from Google Trends
This is perhaps what sets us apart from other tools: if we find search trends related to the term, we will include them in two sections, one for Growing Keywords and one for Top Keywords.
Top Keywords are the words with the highest growth over time. As it is continuous, they are the best candidates for creating an information architecture, the goal of SaaS.
©️ Search intent results with complementary user searches and competitors
We complete the results of keywords and trends with other searches that users make to help you define their search intent, and with the list of positioned competitors:
- Search intent research: suggested Google searches by preposition, letter and questions; and synonyms of the keyword or searches derived from the term.
- Competitor research: list of the top 10 ranked pages for the term.
You can see all the results of our keyword and entity tool in this video:
Too many keyword results? Use the Clustered view to group them by topic
With this function integrated into the entity and keyword tool, we wanted to add convenience and agility when selecting keywords, but also to start defining and planning the content strategy from here.
The Clustered view groups all the keyword results found in topic groups, so that you can visualise the clusters and their content pillars. A first version of your strategy that you can plan by clicking on the icons to save the keyword or to go directly to the AI Content Assistant.
👉And finally… once you have your keyword research, move to the Entities tab and take a look at the SEO entities that are semantically related to your business.
¿Do you do keyword research every day? Buy more quota not to run out of them
Each Keytrends plan includes a maximum quota of keyword research. As this may not be enough for you, but a higher plan will give you more than you will use, let us know how much extra keyword research you need and you will only pay for this.
To do this go to Upgrade and click on Pay as you go or email us at firstname.lastname@example.org 📨
You can also access the Upgrade directly from here ⬇️
👉 Do you want to know the basics of keyword and entity research? We explain the essential concepts and the entire process so you can do it yourself and understand the results in How to do a keyword & entities research with Keytrends.
Frequently asked questions about doing keyword research and clustering with Keytrends
If your question does not appear, you can leave it in comments so that we can solve it for you and include it in this list (you can also write to us). Thank you!
➖ What does “Volume VS Trend” mean on the month-by-month volume graph?
To give you the volume data for a keyword we use two data sources, Google Ads and Trends. The former shows the volume data according to all data collected in the previous month, but not in the current month. So to complete it and make up for the lack of real-time data, we extract the growth of a topic of interest from Google Trends and get a final combined numerical value; the one you see in the graph (hence the name, “Volume VS Trend”).
➖ I don’t see any data in the “Volume & Your Traffic” section, why?
Although AI-generated content is getting better and better, we do not recommend publishing it without human supervision because it can provide erroneous data. It can also make linguistic mistakes, its tone will never be the same as your brand’s and it will not provide the value that your expertise adds to your business. The best thing to do is to complete them.
➖ What are Growing keywords and why is it useful to know them?
Growing keywords” are queries that are growing throughout the chosen period in different peaks and whose volume growth can be very high (some of them exceeding 5 figures). Many times they go through peaks and that is why it is advisable to check their seasonality with the help of the volume graph month by month. They are useful for planning seasonal content (in almost all sectors there are times of the year when user needs change).
➖ I prefer to work with the data in a spreadsheet, can I download it?
Yes, you can download the data by results section or the whole research. You will download a .zip file and inside you will have a sheet for each type of result, including entities (but not the clustered view).
➖ Once I have done the research, when I leave Keytrends will I lose it?
Unlike other tools, we create a history of all your research, so that you can consult an old research at any time and/or delete it when you no longer need it.