How to check the cannibalisation of your ecommerce contents

It is just as important to create content frequently as it is to optimise the strategy, and this includes not repeating topics that can lead to cannibalisation. In this article we are going to guide you both to check for the ones you may already have on your online shop, and to avoid them during the content creation process. All with a single Keytrends function.


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How to check if your content is being cannibalised in 3 steps

Use case 📝

In this function we are going to use Keytrends as an example. Why? Because on our website we create a lot of content around 3-4 major topics in which we are experts and it is very easy for keywords to be repeated. Luckily, from our own tool we extract ideas and at the same time we check that we haven’t already worked on them.

Step 1. Connect your Google Search Console Account

To show you the ranking data you need to determine if cannibalisation is occurring you need to connect your Google Search Console account with Keytrends. It’s as easy as logging into Google and clicking the “Connect Search Console” button.

💡 You will know it is not connected because inside My Search Console Data you will see an orange warning at the top of the screen, and because you will not see any data in the queries and URLS table.

search console

Step 2. Check cannibalisation from My Search Console Data

This is the first way to detect both duplicate content and cannibalisation, and it is by accessing all your keywords and positioned URLS. We have already seen how you can play with the My Search Console Data function in how to detect opportunities in your content, here what we are interested in:

  1. Identify your main keywords: sort your content by clicks to see which ones bring in the most traffic. Then, do it by impressions to identify other keywords with potential. You can do this by clicking on each column.
  2. Click on the icon of the “Pac-man”: in our case we choose the keyword “google trends”, for which we know that we have created several articles. A window appears with the URLS that share this keyword and the positioning data. It seems that none of them are competing for clicks, so we can rest assured.

👉 En el caso de tu ecommerce, aquí podrás ver tanto las páginas de producto como de categoría, así como artículos de blog, que has creado para una keyword.

Step 3. Look at what you have already created when you are hunting for drafting ideas.

contents e1684081975431

The second way to do this is from the Growing or Top keywords listings in both Trends Opportunities and Realtime Trends. What’s better than knowing just when you are choosing a topic, if you have already covered it before?

That’s why, next to each topic, you will find the URL where you have already included them, and the icon of the “Pac-Man” so that you can access the cannibalisations window. In this case, we have mentioned “google ads” on several pages but there is no specific content.

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URLS window for “google ads” with no cannibalisations

EXTRA: check the cannibalisations of your online shop from Content Gaps

Content Gaps gives you an overview of your content strategy in the form of topic groups and their clusters or subtopics. That is, the fastest growing keywords that you have to cover. From there you will see the URL when you have covered any of them, and next to it, the icon to check for possible cannibalisation:

trends gaps

Add more projects to always create new content

Depending on your Keytrends plan you can work on your content strategy for between 1-20 websites. Your current quota is too low, but a higher plan gives you more than you will use? Tell us how many extra projects you need and you will only pay for this.

To do so, go to Upgrade and click on Pay as you go or send us an e-mail to 📨

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You can also access the Upgrade directly from here⬇️

Do you prefer to test the feature on one of your projects? When you discover how much time you save on checking your sitemap or Google Search Console, you’ll wish you’d known about it sooner!

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